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How To Get Inside The Head Of
The Greatest "Media Tarts" Of All Time By Kris Mills
You know them. And many people love them. They’re those charismatic celebrities and business people who are always doing something outlandish to get their face in the papers. Look at Qld Premier Peter Beattie or Entrepreneur, Dick Smith. Both these Aussies have “media tart” stamped across their forehead and certainly aren’t suffering in sales and/or popularity polls as a result of it. Then there’s the king of media tarts himself, Richard Branson, with his outlandish media stunts like his round-the-world balloon trips, driving an army tank down a crowded street, dressing up like a woman and more. Each of these stunts captures him a huge amount of media attention and subsequently a huge amount in sales. The moral of the story is that the media often love a “media tart”. They love Richard Branson because Richard Branson sells papers for them. And Channel Nine’s “Current Affair” program loves Dick Smith because he’s always controversial and ballsy enough to take on the giants at their own game and cheeky enough to stretch the rules as far as he can without crossing the line. If you’d like a little of Richard Branson’s media savvy, outrageousness and cheekiness to rub off on you, make sure you keep reading. Last month I went along to Chris Howard’s Leadership Explosion seminar where we all went through a unique process of modelling our favourite leaders.
One of the people we modeled was Richard Branson. We discovered:
And once we discovered those traits we went through a unique process of integrating those traits in our own lives. So what difference has it made? It’s only early days yet (this is my second week back at work) but the changes are already very exciting.
We’re in the process of launching my husband’s new company, Printing DNA (www.printingdna.com) and as part of the process we decided to utilize some of Branson’s strategies for:
I can’t share too much on this as yet because Printing DNA doesn’t launch until late November, but what I can tell you is that we’ve pre-tested some marketing approaches and the Branson-esque methods have won hands-down in these trials. Once Printing DNA launches I’ll be happy to keep you posted on the very strategies we used and how they went. Just send an email to the address below. At Leadership Explosion I chose to model Richard Branson for his fun-loving and innovative approach to business. I also decided to model Warren Buffett so I can make smarter investment decisions. I modelled Walt Disney so I can further enhance my creativity and vision. And last but not least, Rudolf Steiner for his innovations in children’s education because my children are set to go to a Steiner School next year and I’m a big fan of his approach. I’m already starting to see results materialize as a result of modelling each and every one of these individuals … particularly in the area of my finances and interaction with my children. If you’d love to be a media tart like Richard Branson or if there’s a leader who has other traits and/or success that you would like to have, go along to the next Leadership Explosion event and you’ll learn the exact process for emulating the success strategies of your favourite leaders. I found it to be an amazing week and so did all the people I spoke with who attended.
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